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The Franchise Manual Podcast

The Franchise Manual Podcast is about all things "Franchise" and the people that make it look easy.
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Now displaying: Page 1
Jun 6, 2016

Timestamp:

0:00:50    Joseph Adler Introduction

0:03:50    Segment 1 - Get to know Joseph Adler

0:33:25    Segment 2 - How to expand a franchise system into Canada

1:11:07    Segment 3 - Quick Draw Questions

 

In this episode of The Franchise Manual Podcast we speak with Canadian attorney Joseph Adler on the topic of how to expand a franchise system into Canada while avoiding the common pitfalls that hinder many franchisors.

Segment 1: Get to know Joseph Adler

In segment one of this episode we spend a little time getting to know the person Joseph Adler. We learn a little about his childhood growing up on Hamilton, Ontario, his first job, and his pathway to law school.

Segment 2: Expanding a franchise into Canada

In segment 2 Joseph Adler outlines some of the common pitfalls that many non-Canadian franchisors experience when they attempt to expand their franchise system into Canada. The topics of discussion are:

  • Maximize the U.S. market first - maintain domestic focus
  • Ensure that your IP is protected
  • Be proactive rather than reactive
  • Ensure necessary supply chain - Import issues
  • Market analysis - Canadian taste preferences
  • "Canadianize" the FDD and Ops Manual
  • The importance of engaging a Canadian franchise attorney
  • Understanding the competition
  • Finding the right franchisee

Segment 3:  Quick Draw Questions

Segment 3 is a fun way to wind down the episode with quick, fun questions such as favorite movie, favorite book, etc. We find out what Joseph would do if he had $1 billion to make the world a better place. We also find out if this Toronto attorney is a closet spaghetti western fan.

 

This is a FANTASTIC episode and a MUST LISTEN if you have ever considered expanding your franchise system into Canada, or if you just want to get to know Joseph Adler a little more than you already do.

 

Joseph Adler

Hoffer Adler LLP

425 University Ave., Suite 300

Toronto, Ontario M561T6 Canada

www.hofferadler.com

jadler@hofferadler.com

416-977-3444

 

Kit Vinson

FranMan Inc.

www.franman.net

kit.vinson@franman.net

214-736-3939 x 1

 

 

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