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The Franchise Manual Podcast

The Franchise Manual Podcast is about all things "Franchise" and the people that make it look easy.
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Jun 14, 2019

My Podner in this episode is Stan Friedman and he’s going to talk with us today about Customer Relationship Management software, or CRMs.

 

Time Stamps

Stan Friedman Intro

00:00:27

Segment 1

00:02:34

Get to know Stan Friedman

Segment 2

00:23:32

Topic Segment – CRM – Customer Relationship Management

Segment 3

01:07:51

Quickdraw Questions

 

Topics Discussed in this Episode

  • Brief history of CRM
  • What is CRM today
  • How is CRM used in franchising
  • Can a franchisor get by without CRM at first
  • When does a franchisor need to graduate to CRM
  • How to choose a CRM
  • What is FRM Solutions
  • The features of FRM Solutions
  • The types of information a franchisor need to be managing
  • the juggling act that a franchisor has to do when business gets that busy
  • Sortable, Reportable, and Dashboardable,
  • Candidate Gate – Franchisee Gate
  • Gating the candidate experience versus free reign
  • Managing beyond acquisition

 

Stan Friedman

FRM Solutions

sfriedman@frmsolutions.com 

404-936-8677

Skype - stanfriedman1

 

Kit Vinson

FranMan Inc.

kit.vinson@franman.net

214-736-3939 x 101

 

Books Mentioned in the Episode:

  • Traction by Gino Wickman
  • The E-Myth by Michael Gerber
  • Seven Habits of Highly Effective People by Stephen Covey
  • Spin Selling by Neil Rackham
  • The Physics of the Impossible by Michio Kaku

 

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