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The Franchise Manual Podcast

The Franchise Manual Podcast is about all things "Franchise" and the people that make it look easy.
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Now displaying: Page 2
Jun 23, 2016

Timestamp:

0:00:48    Yendy Khayat Introduction

0:02:58    Segment 1 - Get to know Yendy Khayat

0:20:02    Segment 2 - How to expand a franchise system into the Middle East region

0:51:40    Segment 3 - Quick Draw Questions

 

In this episode of The Franchise Manual Podcast we speak with franchise consultant Yendy Khayat on the topic of how to expand a franchise system into the Middle East region. It is a complicated topic that would probably require 10 episodes in order to cover thoroughly. In this episode we attack the topic from 65,000 feet.

 

Segment 1: Get to know Yendy

In segment one of this episode we spend a little time getting to know the person Yendy Khayat. We learn a little about what it was like growing up in Beirut, Lebanon, her multinational educational path leading to an MBA with an educational emphasis in hospitality, and how she has successfully leveraged her impressive education and work experience into a successful franchise consulting career. By the way, she is fluent in three languages.

 

Segment 2: Expanding a franchise into the Middle East region.

In segment 2 Yendy and I try to logically attack the very complex topic of expanding a franchise system into the Middle East region. There are a lot of moving parts to this endeavor that would certainly be considered a “black diamond” run in franchising. However, we learn that with the proper prior planning and a good helping hand it can be a very fruitful expansion project for certain franchise concepts. The topics of discussion are:

Why the Middle East region is worth considering

  • Large market and growing
  • Favorable laws
  • Young and upwardly mobile consumer market
  • Strategically located

 

How to move forward with expansion in the region

  • Expansion models with local partners
  • Funding options
  • Intellectual property protection
  • Multinational law firm
  • Cultural considerations
  • Logistic considerations
  • The importance of proper infrastructure
  • Modification of training and support programs

 

Challenges that can hinder or halt expansion progress

  • Some concept categories experience more success than others
  • Brand offering modification
  • Halal certified food
  • Design modifications
  • Language barrier
  • Reacting to leads versus logical business decision
  • Time zone allowances
  • Expansion into the Middle East region is “advanced franchising” and not for the beginner

 

Segment 3:  Quick Draw Questions

Segment 3 is a fun way to wind down the episode with quick, fun questions such as favorite movie, favorite book, etc. We find out what Yendy would do if she had enough money to never have to work again.

This is a FANTASTIC episode and a MUST LISTEN if you have ever considered expanding your franchise system into the Middle East region. We don’t provide all of the answers but we cover enough to get you on your way if Middle East expansion is part of your plans to grow your system.

 

Yendy Khayat

The Franchizery

Al Wahda City Tower,

 Hazza’ Bin Zayed the 1st Street,

 P.O. Box 96115, Abu Dhabi,

 United Arab Emirates.

+971 2 8186736, +971 2 8186737

yendy@thefranchizery.com

 

Kit Vinson

FranMan Inc.

214-736-3939 x1

kit.vinson@franman.net

 

Jun 6, 2016

Timestamp:

0:00:50    Joseph Adler Introduction

0:03:50    Segment 1 - Get to know Joseph Adler

0:33:25    Segment 2 - How to expand a franchise system into Canada

1:11:07    Segment 3 - Quick Draw Questions

 

In this episode of The Franchise Manual Podcast we speak with Canadian attorney Joseph Adler on the topic of how to expand a franchise system into Canada while avoiding the common pitfalls that hinder many franchisors.

Segment 1: Get to know Joseph Adler

In segment one of this episode we spend a little time getting to know the person Joseph Adler. We learn a little about his childhood growing up on Hamilton, Ontario, his first job, and his pathway to law school.

Segment 2: Expanding a franchise into Canada

In segment 2 Joseph Adler outlines some of the common pitfalls that many non-Canadian franchisors experience when they attempt to expand their franchise system into Canada. The topics of discussion are:

  • Maximize the U.S. market first - maintain domestic focus
  • Ensure that your IP is protected
  • Be proactive rather than reactive
  • Ensure necessary supply chain - Import issues
  • Market analysis - Canadian taste preferences
  • "Canadianize" the FDD and Ops Manual
  • The importance of engaging a Canadian franchise attorney
  • Understanding the competition
  • Finding the right franchisee

Segment 3:  Quick Draw Questions

Segment 3 is a fun way to wind down the episode with quick, fun questions such as favorite movie, favorite book, etc. We find out what Joseph would do if he had $1 billion to make the world a better place. We also find out if this Toronto attorney is a closet spaghetti western fan.

 

This is a FANTASTIC episode and a MUST LISTEN if you have ever considered expanding your franchise system into Canada, or if you just want to get to know Joseph Adler a little more than you already do.

 

Joseph Adler

Hoffer Adler LLP

425 University Ave., Suite 300

Toronto, Ontario M561T6 Canada

www.hofferadler.com

jadler@hofferadler.com

416-977-3444

 

Kit Vinson

FranMan Inc.

www.franman.net

kit.vinson@franman.net

214-736-3939 x 1

 

 

Apr 28, 2016

Podcast Segment Timestamps:

00:02:00               Get to know Doc Cohen

00:36:00               How to be the Best Franchisor

00:52:00               The Fun Questions

 

Doc Cohen was an absolutely fantastic guest on The Franchise Manual Podcast. If you miss this podcast you will be missing one of the best ones yet.

If you already know Mr. Cohen then I’ll bet that you will still learn something about him that you didn’t know in the “Get to know Doc Cohen” segment. If you didn’t already know Doc Cohen then you will definitely learn a lot about one of the finest men in the world of franchising. Find out why they call him “Doc”. Find out what Mr. Cohen has in common with Ray Kroc and Dave Thomas.

In “The Fun Questions” segment you will learn what Mr. Cohen’s favorite movies and TV shows are. You will be surprised when you find out. I surely was. (Did he say that he wants to be a zombie?)

Most importantly, in the topic segment, “Being the Best Franchisor from the Perspective of the Best Franchisee”, find out what advice Mr. Cohen gives to all franchisors in order to help their franchisees flourish and reach their success potential.

Special thanks to Jerry Darnell for introducing me to Mr. Doc Cohen.

www.franman.net

Feb 8, 2016

Timestamp:

00:00:48    Anthony Owen Introduction

00:02:19    Segment 1 - Getting to Know Anthony

00:20:43    Segment 2 - Social Media for Franchisors

00:51:00    Segment 3 - Quick Draw Questions

 

Anthony Owen, president of Manalto Inc. talks with me about how franchisors, both big and small, can better manage the daunting task of social media. Obviously the topic of social media is much too vast to cover thoroughly in such a short period of time but you will find some really good takeaways in this episode.

Websites Mentioned in the Podcast:

www.manalto.com

www.franman.net

 

Anthony Owen Contact Info:

310-266-8874

anthony.owen@manalto.com

 

Kit Vinson Contact Info.

214-736-3939 x 1

kit.vinson@franman.net

 

 

 

Jan 15, 2016

Podcast Segment Timestamps:

03:13 Segment 1 - Get to know Nick

28:20 Segment 2 - How to select a franchise broker

53:00 Segment 3 - The Speed Round

 

This is a fantastic interview with Nick Gugliuzza of Empire Business Brokers. Nick has been in and around franchising for 35 years. He shares with us his knowledge and experience as he teaches franchisors what to look for in a franchise brokers, what to expect from a broker, and how a franchise broker can help any franchisor efficiently achieve their growth goals.

Did you know that Niagara Falls dried up once, and Nick was there to witness it? Did you know that Nick was drafted by a major league baseball team? Did you know that Nick was almost alligator food once? All of that is in this episode as well.

 

Companies and websites mentioned in this episode:

The Franchise Manual Podcast - www.franman.net

Empire Business Brokers - www.empirebb.com

La Bella Sicilia’s Restaurant  - http://www.labellasicilia.com

 

 

Jan 14, 2016

This episode of The Franchise Manual includes an interview of the host, Kit Vinson, by Henry Lopez of Levante Business Group. In the interview several topics are covered such as how Kit co-founded FranMan Inc. with his brother, what Kit believes to be the keys to his success, and much more.

Company websites mentioned in the podcast:

www.levantebusinessgroup.com

www.franman.net

Aug 31, 2015

This podcast was inspired by a document written by Bob Gappa titled, "Understanding Franchising". In this document, Mr Gappa defines the nature of the relationship between the franchisor and the franchisee. In this podcast Bob really shines as he is deep within his element touching on topics such as the history of franchising, the purpose of a Brand, and of course, Peter Drucker.

If you are a start-up franchisor then this podcast is a MUST - no question about it. If you work for an existing franchise organization then the contents of this podcast could really help you see where your comapny may have made a wrong turn in managing the relationship with franchisees - more importantly, how to correct those problems.

You can get a copy of this document directly from Management 2000 simply by sending an e-mail to m2000@mgmt2000.com . Or, you can call 800-847-5763 and ask for a copy.

 

Podacast Content Timestamp

0:00:51   Bob Gappa Introduction

0:03:04   Get to know Bob Gappa questions

0:27:29   Understanding Franchising discussion

1:24:22   “Quick Draw” questions and answers

 

 

 

 

Jul 17, 2015

"How to Pick a Franchise Consultant" is the subject of this podcast. Kit Vinson talks to Jerry Darnell, CEO of Jerry Darnell and Associates, and he asks the questions that every start-up franchisor has, "Do I need a franchise consultant, and if so, how do I pick one?"

We also spend a little time learning all about the man behind the company. Jerry Darnell is a pretty interesting guy and it was a pleasure getting to know him better.

This podcast is sponsored by FranMan Inc, FranMan, www.franman.net

 

 

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